Thick, wavy, frizzy hair before straightening, from behind

Before: thick, frizzy hair. The cuticle is open and the hair swells in humidity.

Straightening for frizzy hair.

Frizzy hair is not a problem. It is hair with an open cuticle looking for moisture. The right straightening closes it, it does not break it.

By the HER BOSS teamUpdated: September 2026Reading time: about 3 minutes

Why hair frizzes

Frizz is an open cuticle. When the outer layer of the hair is not closed, moisture from the air moves in and out, the hair swells and every strand goes its own way. Colour, heat, sun and hot water open the cuticle even further. That is why the right straightening for frizzy hair is one that closes the cuticle and gives the hair back what it is missing, rather than just pressing it flat by force.

Keratin and collagen for frizzy hair

The keratin fills the gaps inside the hair and gives it its straight structure. The collagen closes the cuticle over it and keeps moisture inside. The result: smooth hair that stays smooth even in August humidity, soft to the touch and not stiff. How it works in detail.

The protocol changes, the formula does not

With Herboss straightening the same bottle is used for every hair type. What changes is the protocol: the stylist matches the processing time and heat to each client's hair.

Hair typeWhat matters
WavyRelatively short processing time, medium heat. The aim: smooth movement, not a ruler.
FrizzyFull processing time, heat matched to thickness. A check that the ends are not dry.
AfroLong processing time, work in thin sections, precise heat. Requires training on the formula.
Frizzy and colouredA strand test first, lower heat. The coloured hair guide.

What a correct result looks like

  • The same length before and after. Hair that got shorter was burnt.
  • The same colour. Hair that has lightened went through a chemical process you did not ask for.
  • The shine of a closed cuticle, and a softness you can feel in your hand.
  • The hair leaves the salon clean, with no days of waiting before washing.

This is how it looks on a real client, at the same camera distance and in the same lighting.

Summer, humidity and the sea

Frizzy hair swells in humidity because the cuticle is open. After a straightening that closes the cuticle, August humidity stops being an event. At the sea and the pool, still wet your hair with fresh water first and rinse afterwards, because salt and chlorine dry out any hair.

Blow-dryer, brush and serum: what works

After straightening, frizzy hair does not need a blow-dry every morning. When it does, dry at medium heat and finish with a cool blast that closes the cuticle. A light serum on the ends, and no products that need high heat. A flat iron only for an event, at low heat.

A question we are often asked: cut before or after

After. Straightening reveals the true shape of the haircut, and the stylist evens the ends once she sees the hair smooth. With Herboss straightening the length stays the same, so there are no surprises.

What not to do

Do not do a structural (Japanese) straightening on frizzy hair that has been lightened. Do not agree to a formula without a registration number. And do not pressure the stylist to shorten the processing time to finish early: the processing time is what holds the result.

Frequently asked questions

Does straightening for frizzy hair last less?

No, when the processing time is matched. With Herboss straightening, treated hair stays smooth, and afterwards only the regrown root is treated.

Can afro hair be straightened?

Yes, with an adapted protocol and in the hands of a stylist trained on the formula.

Will the hair keep its movement or be completely straight?

Smooth with natural movement. If you want ruler-straight with no movement, you are looking for Japanese straightening, at the cost of stiffness.

What do you do about frizz returning at the root?

That is the new hair that has grown, and it is natural. It is treated next time, at the root only.

Will straightening kill my curls forever?

No. Treated hair stays smooth, but the hair that grows from the root is your natural hair. If you want to go back to curls, simply do not treat the root.

HER BOSS Gold Line

Keratin and collagen. No formaldehyde. Registered with the Israeli Ministry of Health.1